Essential Steps for Building a Successful Website Redesign Strategy
Deciding on building a website redesign strategy can infuse life to your business. A redesign
strategy can either bring success or failure. It completely depends upon the methods you
implement and procedures you follow with the assistance of a reputed website Development
Company.
You must have a clear cut vision for defining the right redesign strategy. That’s why we have
come up with some important steps to build a successful website redesign strategy:
Analyze your current online performance metrics
Before planning to redesign your website, you need to first measure the current functionality
metrics of the website. Start by analyzing your website in specific areas like: number of inbound
linking domains, the total number of pages which drive traffic, fresh content for your new site,
the total number of sales generated every month and the target audience and their monthly
average time on your website.
Set your new website redesign objectives
Stay focused with your objects why you will redesign your site and creating a connection
between the measurable results you want to achieve and the website is important for your
project. For redesigning your website, do take these data-driven goals into your consideration:
tools and technology, design, performance, increasing number of visitors or visits, reducing
bounce rate and increasing time on the website.
Index your high-performing and valuable assets
Consider keeping a collection of your best-performing and valuable assets. You can keep a stock
of the assets for your new site with smart tricks. They are: most reviewed or shared content, a
number of inbound links to separate pages, most trafficked pages and high-performing
keywords you rank for and related pages.
Evaluate your Competition
It’s imperative to keep a track of what your competitors are doing to achieve better rankings on
search engines. Find out how they are fetching more leads. Evaluate your competitors through
marketing grader to know their strengths and weaknesses.
Optimize all website pages
Utilize marketing analytics to identify the most search-valued pages that get maximum inbound
links, convert the maximum leads, traffic and cover the best topics in the industry. Make a 301
redirect method which is highly important for retaining the link value and traffic related to a
given page. Select a keyword which a web page would focus on your newly designed and
developed website.
Now, you are fully prepared to plan, design, develop, optimize, evaluate and launch your newly
designed website. Our web designers can help you create a roadmap for your website success.