Corporate Identity & Brand Design
A corporate identity is the way which an organization, firm or business presents themselves to the general community, including their clients, investors and employees. One of the essential tasks of the corporate communications department is to preserve and build this identity, in accordance with the business goals. It is what’s visually showed by a method for branding and the utilization of the trademarks, product design, advertising and so forth.
In general, these rules govern how the identity is applied and would incorporate affirmed color palettes, typefaces, page formats, etc.
Importance of Corporate Identity
Strong corporate branding is vital, because it subconsciously shapes purchasers’ sentiments regarding an association and its services or products. From the moment customers cooperate with the identity, their sentiments regarding an association’s service or product are subconsciously resistant. Frequently, these emotions last a buyer’s lifetime.
In short, the identity is the physical manifestation of a brand. To generalize, this incorporates a logo and numerous supporting devices, for example, the organization letterhead, business cards, site and so forth all administered by a set of rules. The rules dictate how the identity is applied and endorsed for printed pieces, color palettes, typefaces, page-formats, menu cards, uniforms, store furnishing, product bundling and such things, across media applications that preserve visual coherence and recognition.
In today’s aggressive marketplace, it’s basic to establish corporate identity principles. They make certain that everybody within an organization, including individual workers, workplaces, stores, etc. is representing the organization the same way, every time they interface with different clients and different stakeholders.
To summarize, the goals of a corporate identity should be:
- Create a solitary and a clear visual identity for an association, its divisions, administrations and products/brands;
- Project an association as expert, reliable and contemporary association;
- Influence the brand value and standardize an association’s visual presentation reliably across media applications
What is Graphic Design?
Graphic design is the procedure of visual communication, and analytics, through the right utilization of typography, space, picture and color.
The field is viewed as a subset of visual communication and correspondence design, but sometimes the term “visual communication” is utilized reciprocally with these because of overlapping skills included. A Graphic designer utilizes different strategies to make and consolidate words, images, and pictures to create a visual representation of ideas and messages. A graphic designer may utilize a blend of typography, visual expressions, and page design procedures to produce a result. Graphic design frequently alludes to both the procedure (designing) by which the communication is created and the items (designs) which are formed.
Common utilizations of graphic design incorporate identity, publications, print ads, bulletins, site illustrations and components, signs, product packaging, and so on.. For instance, a product package may incorporate a logo or other work, organized content and immaculate design components such as pictures, shapes and shading which unify together the piece. Composition is a standout element of graphic design, particularly when utilizing previous materials or different components.
Creating a Brand: Four Principles for an effective Brand Design
When you think about an essential brand, what comes to mind – Apple? Nike? Maybe FedEx with its subliminal arrow to represent speed and accuracy? These strong, famous logos are applicable designs that stand the test of time.
At iGeekTeam, our imaginative team has created striking visual identities from entrepreneurial startups to premier globe venture firms. In all cases — regardless of customer size or industry — we depend on four essential standards to create an effective brand design:
#1. Relevancy: TELL A STORY.
A brand is more than just a word mark or an image; it is a visual representation that reflects your organization’s values and qualities. While it is not necessary — or, in some cases, even prescribed — that a logo incorporates an exact elucidation of your quality offering, it should always evoke positive feelings that tell a story about your quality.
#2. TIMELESSNESS: TREND LIGHTLY.
Consider how your logo will look a long time from now – will it still be significant or would feel dated? While it can entice to follow the most recent design patterns, a solid logo should be unique and avoid design adages and gimmicks.
#3. SIMPLE: THINK ABOUT SCALABILITY.
The KISS standard applies here too— Keep It Simple, Stupid! Although boggling logos can look awesome in large formats, they don’t generally make a proper interpretation. Consider how your logo will work with a business card or embroidered on a golf shirt. Indeed, even at a smaller size, a strong logo should be quickly conspicuous without being overworked.
#4. FLEXIBILITY: DON’T RELY ON COLOR.
While color is an essential element of your visual identity, a powerful logo should render perfectly in high contrast. Indeed, for some logo fashioners, the inventive procedure starts in grayscale to permit customers to assess the style and shape before considering the effect of the color. A logo that can remain solitary in one color also ensures that your quality will work across an assortment of mediums, foundations and applications.
WHY A GOOD DESIGN IS IMPORTANT FOR YOUR BUSINESS!
Now a days, it’s rare to find a business that isn’t online some way or have an online presence. In fact, the majority of fruitful organizations now have a solid online presence. Quite frequently, the main thing people see when they look up your organization is your website, so it is important that your website is well designed!
- Great Design: A Memorable Brand
An excellent brand is not only how great it looks, but rather how efficiently the brand story is conveyed. As you become more acquainted with the brand, you find all the little parts that make it up as a whole. Memorable brands are made from several things, starting from the colors you select to the designed logos; and all the design selections are crafted in order to make an excellent brand.
Most of the times, we consider one fundamental component of a brand, be it the color, shape or wording, there is something that sticks and gets to be critical. In this manner, incorporating a particular design technique, design or color ensures that your brand is conspicuous. Being excellent is important.
- First Impressions
We live in an aggressive world, filled to the brim, with a large number of brands, products and organizations; all surrounding us all around we go. Be it online, in stores, or even in catalogues, design is fighting for our image. To emerge from the crowd the only way your brand has a possibility of surviving is through “great design”.
Design is about first impressions, like a handshake; we form an assessment and make decisions about somebody in the initial few moments of meeting them. Contingent upon the feel and message you want your organization to reflect: a great first impression is important. Whether that is warm or firm and corporate it needs to be obvious. This is not a simple task trying to impart precisely what your business is about in the initial ten seconds, however when executed effectively it can be highly rewarding.
- Efficiency and Productivity
Badly designed graphics can adversely affect specialist productivity and general working environment effectiveness. Your site is the area of your business where signs of a bad design are most likely to be observed. A reasonable design should incorporate valuable components, for example, easy navigation, and appropriate colors. A site with blinding colors, tricky text styles, or hidden navigation will be a headache for potential customers and even company’s employees.
- Company Unity
Your representatives will be surrounded by stationary, organization site pages, uniforms, productions, and more. If you want a healthy working environment, your employees will need to stand together behind the designs that you choose to represent your image. Building your company identity begins inside, so your workers must be committed to the brand. A decent graphic design can fortify that feeling of commitment.
Ignoring your association’s graphic design needs can negatively affect customers, vendors, and employees. Using a suitable design can enhance each & every part of your business. Consider the four reasons listed above before underestimating the significance of graphic design for your business.