4 Key Benefits of Responsive Web Development
The concept of Responsive website development can aptly be summed up by Steve Jobs’ quote,
“Design is not just what it looks like and feels like. The design is how it works.”
Responsive web development is a technique that improves the user experience by creating a
website that perfectly fits into the users’ devices. The best viewing and browsing experience is
achieved by easy navigation through the least possible resizing as well as scrolling in an
extensive range of devices. Hence, website responsiveness combines three key concepts, such
as flexible images, flexible widths, and media queries.
Approximately five years ago, mobiles outperformed desktops in terms of worldwide internet
usage, which led to a transformation in website design to offer a better user and browsing
experience in handheld devices.
In the year 2010, a web designer and author named Ethan Marcotte invented the term
‘Responsive Web Design & shed light on the significance of fluid grids. Afterward, new features
and functionalities like viewport height and width had been incorporated into the CSS, which
enhanced the flexibility to place elements. Web and flexbox components have brought forth
change in layout, thus making elements reusable to build blocks.
Benefits of Responsive web design and development
Consistent User Experience
The consistency in user experience (UX) is obtained by making the website works the same on
all devices, regardless of their size. The main principle of responsive web development is to
offer fluid content so that users could browse the website on their tabs or mobiles as quickly as
on the desktops. We often find content while browsing on our desktop, which is worth sharing
with a friend who may view it on his/her mobile. If the website is well-designed and responsive,
the content will be displayed exactly the same on the screens of both devices. Hence, a
responsive website makes it easy to find and share exciting content among the users, which
ultimately improves its user base.
Enhance Online Presence
Tab and mobile responsive website design grab the attention of users who are more likely to
browse using a tablet or mobile, as it improves the user experience of a website on all the
devices smoother than ever. Responsiveness is the optimal way to reach out to most of the
mobile and tablet audience. It also makes the website look more professional, no matter what
device the viewer uses. This boosts the online presence of your website by attracting the
audience widely.
Better Conversion Rate
Many brick and mortar businesses have achieved an online presence by developing a responsive
website. A unified user experience assists consumers in making immediate decisions to make
online purchases. The site will become an online and rewarding store by reaching out to the
target audience, improving the conversion rate, and increasing your sales.
Improve brand image
Responsive web development will spread your brand message by allowing users to consistently
visit your website using different platforms and engaging a wider part of your market. This will
ultimately improve brand awareness and image, thus helping in improving your bottom line.
In a Nutshell
Responsive web development enables you to stand out in the competition. As the demand for
intuitive mobile sites has overshadowed internet usage in desktop, the responsive website
offers the best solution for improving user experience, strengthening online presence, lowering
maintenance cost, and boosting revenue significantly.