4 Effective Local Search Engine Optimization Guidelines for Bing
We can’t gainsay the fact that Google is the primary focus when it comes to Search Engine
Optimization. However, other search engines like Bing, Yahoo, and Baidu also contribute to a large
extent as they have millions of users. These secondary engines are often ignored due to the low
market share. But Bing is the one that stands out among these secondary engines because it not
only powers its own searches but also supports Yahoo.
Keeping that in mind, I have shed light on a few tips that can help you to easily optimize your site for
Add High-Quality Images
Bing values high-definition pictures as they are more captivating as per the user’s perspective. So,
make sure to add the best images of your workforce or workplace to create a lasting impression and
encourage prospects to click through to your website.
Accelerate Loading Speed
The loading speed of your website impacts greatly on user experience. Using Bing Webmaster Tools,
you can check your page load time and make changes accordingly. Also, the tools will give you
Use Social Media Channels
The Bing’s algorithm consists of social signals to determine the content quality, which in result,
impacts rankings. So, having a social presence on platforms like Facebook, Instagram, Twitter,
Pinterest, Google+, and LinkedIn can enhance your user base. But make sure to be on a platform
which can benefit you the most.
For instance, Pinterest and Instagram may be the best channels for an interior designer or a wedding
photographer, but completely a time killer for a personal injury attorney.
The more social signals you get, the higher your site will rank on Bing. Additionally, don’t outsource
your social media. To get the best results from a social media channel, a genuine voice is necessary
that can only be provided by a business owner or stakeholder.
Online reviews are a kind of digital property. It ensures the credibility of your website. Always make
sure to ask your customers to leave an honest review and feedback about their experience. But
never urge to create or buy fake reviews. A site with hundreds of five-star reviews with no feedback
or flaw seems to be more suspicious.
Besides, reviews are a great source of potentially identifying previously unknown problems and
overcoming the shortcomings in your website.
It is always a good idea and worth tagging relevant membership entities, business associates, industry associations or accounts you want to let grow. Doing this shows that you are engaged with your particular Instagram community.