4 Effective Local Search Engine Optimization Guidelines for Bing We can’t gainsay the fact that Google is the primary focus when it comes to Search Engine Optimization. However, other search engines like Bing, Yahoo, and Baidu also contribute to a large extent as they have millions of users. These secondary engines are often ignored due to the low market share. But Bing is the one that stands out among these secondary engines because it not only powers its own searches but also supports Yahoo. Keeping that in mind, I have shed light on a few tips that can help you to easily optimize your site for Bing. Add High-Quality Images Bing values high-definition pictures as they are more captivating as per the user’s perspective. So, make sure to add the best images of your workforce or workplace to create a lasting impression and encourage prospects to click through to your website. Accelerate Loading Speed The loading speed of your website impacts greatly on user experience. Using Bing Webmaster Tools, you can check your page load time and make changes accordingly. Also, the tools will give you options such as compressing images, using less JavaScript, and minifying CSS to speed up your website. Use Social Media Channels The Bing’s algorithm consists of social signals to determine the content quality, which in result, impacts rankings. So, having a social presence on platforms like Facebook, Instagram, Twitter, Pinterest, Google+, and LinkedIn can enhance your user base. But make sure to be on a platform which can benefit you the most. For instance, Pinterest and Instagram may be the best channels for an interior designer or a wedding photographer, but completely a time killer for a personal injury attorney. The more social signals you get, the higher your site will rank on Bing. Additionally, don’t outsource your social media. To get the best results from a social media channel, a genuine voice is necessary that can only be provided by a business owner or stakeholder. Get Reviews Online reviews are a kind of digital property. It ensures the credibility of your website. Always make sure to ask your customers to leave an honest review and feedback about their experience. But never urge to create or buy fake reviews. A site with hundreds of five-star reviews with no feedback or flaw seems to be more suspicious. Besides, reviews are a great source of potentially identifying previously unknown problems and overcoming the shortcomings in your website. Conclusion It is always a good idea and worth tagging relevant membership entities, business associates, industry associations or accounts you want to let grow. Doing this shows that you are engaged with your particular Instagram community. ...
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